"Football helps to forge values, a discipline; it teaches and raises awareness about the importance of teamwork, integration, effort and equality."
The Club Deportivo Toledo and Qualery, a company specialized in the production and marketing of roasted and soluble coffee for the vending, dispensing and community sectors, have just launched the first QualeryCup, the first youth soccer tournament organized by both entities since the signing of your sponsorship deal last January. Organized by the Club Deportivo Toledo S.A.D. With the collaboration of the Territorial Delegation of the Castilla La Mancha Football Federation, it will be held on April 13 and 14 at the Salto del Caballo stadium in Toledo.
The tournament will be played in the youngest category, players who have already savored the spirit of sports competitions and have acquired all the tactical and technical concepts of football. Eight teams, divided into two groups of four each, will compete in a one-round league system, to win this exciting trophy that aspires to become a reference within the youngest category of our football.
“We consider that football, and sport in general, helps to forge values, a discipline; teaches and raises awareness about the importance of teamwork, integration, effort and equality. And… what better way to do it than by supporting the quarry from within with this tournament for the little ones? ”, Says Saúl Álvarez, CEO of Qualery.
The fundamental objective of this first QualeryCup is to support young and big footballers and to encourage the practice of sport while reinforcing the feeling of belonging and a great connection with the values of the Toledo Sports Club. In addition, both entities agree that this competition will have a great impact in terms of promoting tourism in the city of Toledo and the region in general. And, above all, a great impact as a promoter of values such as respect, integration and teamwork.
The QualeryCupes is the first joint promotion and image initiative that the Toledana company has launched together with the Club since they signed, last January, the sponsorship agreement by which Qualery became their official coffee supplier.